https://alfson.studio/mywork daily 0.75 2026-10-12 https://alfson.studio/mywork/bookfest-nflnj-8w534 monthly 0.5 2026-10-12 https://images.squarespace-cdn.com/content/v1/66be656ea8312e70493081ce/738f9890-afea-4558-b8fe-b7f8604e58c8/l.jpg Portfolio - The Art of Not Reinventing an Neighborhood - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/66be656ea8312e70493081ce/501d74cf-db10-46ce-9db4-7a874d7f620e/6EKJBV5SGJCIDIAGLUPRGASU6Q.webp Portfolio - The Art of Not Reinventing an Neighborhood - A Little Retail Therapy for Small Business With limited commercial space available in The Milk District, attracting new independent businesses meant cultivating the next generation of neighborhood entrepreneurs before storefronts became available. I developed The Milk District Spot as a retail incubator, giving local makers and emerging businesses opportunities to test products, build customer relationships, and establish a presence in the district without the commitment of a traditional lease. The goal was to build a pipeline of independent businesses ready to move into permanent brick-and-mortar spaces as opportunities emerged, ensuring the neighborhood's future growth continued to reflect its entrepreneurial and creative character. https://alfson.studio/mywork/bookfest-nflnj monthly 0.5 2026-10-12 https://images.squarespace-cdn.com/content/v1/66be656ea8312e70493081ce/08dee50c-248f-4aa3-a57f-2aa4ac001219/IMG_7194.jpeg Portfolio - The Anti-Santa Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/66be656ea8312e70493081ce/6cc355b1-a94e-4a54-a0c3-b99a8f506179/Krampus-Fest-Orlando-Performer-image-from-Milk-District.jpg.webp Portfolio - The Anti-Santa Strategy - Playing with Fire One of our volunteer committee's more ambitious ideas was to incorporate real fire pits into Krampusfest. I told the committee chair we could have them, provided our insurance company approved. I was fairly confident they would say no. They said yes. Suddenly, a hypothetical idea became an actual production responsibility. It was a memorable lesson in creative leadership: empowering people sometimes means saying yes to ambitious ideas, then figuring out how to make them happen. https://alfson.studio/mywork/bookfest monthly 0.5 2026-10-12 https://images.squarespace-cdn.com/content/v1/66be656ea8312e70493081ce/68df6b2d-b8cb-4616-9391-8364fe48d370/FloridaChildrensBookFest_OrlandoFamilyStage_PhotoAshleighAnnGardner-162.jpg Portfolio - Big Stories for Little Readers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/66be656ea8312e70493081ce/7deeca5c-1ce2-4200-9c26-fb78b789fe4d/jhv1uWQErP035gB-wxct1t8qG_hBawBeaUezq9NFGu5zCFTvWnjC4rk5jSxdKLP8z9SXn6oCuNQOToicKJa_8LI7DBAdLNvPsF8Vo4-8llJIL-WszBGuHvHN0Fs9zV7jNLDuCdqDBJi-JoaPpQUHWR-oOtSZjJyTNbtV8_9slNDK2zjVYssBum52l2QH2b-H.jpeg Portfolio - Big Stories for Little Readers - A Big Weekend for Little Readers I led the experience design, brand positioning, partnerships, and marketing for the inaugural Florida Children's Book Festival, aligning nonprofit community engagement with the goals of authors, publishers, and booksellers. The result brought approximately 30 authors and thousands of families together to celebrate the joy of reading. https://alfson.studio/mywork/belonging monthly 0.5 2026-10-12 https://images.squarespace-cdn.com/content/v1/66be656ea8312e70493081ce/ba44b6bc-215d-416e-b0a4-53c06ec0a739/IMG_8229.jpeg Portfolio - The Organization Was Never the Story - Twenty Days of Stories. One Shared Purpose. I led the brand strategy, narrative development, and creative direction for a documentary video series produced with Oxenfree Film & Motion. Across more than 20 shoot days, I guided the transformation of individual stories into a cohesive narrative that repositioned CFCArts around connection, contribution, and belonging. Watch the Video Series https://alfson.studio/mywork/liquorlicense monthly 0.5 2026-10-12 https://images.squarespace-cdn.com/content/v1/66be656ea8312e70493081ce/1791647871631-122KLN0CE9WA3M0C5X28/unsplash-image-cvhVW_3J8ts.jpg Portfolio - Giving Small Businesses a Chance to Compete - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/66be656ea8312e70493081ce/7deeca5c-1ce2-4200-9c26-fb78b789fe4d/jhv1uWQErP035gB-wxct1t8qG_hBawBeaUezq9NFGu5zCFTvWnjC4rk5jSxdKLP8z9SXn6oCuNQOToicKJa_8LI7DBAdLNvPsF8Vo4-8llJIL-WszBGuHvHN0Fs9zV7jNLDuCdqDBJi-JoaPpQUHWR-oOtSZjJyTNbtV8_9slNDK2zjVYssBum52l2QH2b-H.jpeg Portfolio - Giving Small Businesses a Chance to Compete - A Sweet Victory for Independent Business Smoke & Donuts became the first restaurant to take advantage of the new licensing structure, demonstrating how a change in state policy could create real opportunities for independent businesses. https://alfson.studio/mywork/100years monthly 0.5 2026-10-12 https://images.squarespace-cdn.com/content/v1/66be656ea8312e70493081ce/0976a57d-84a0-43cb-82b1-6440c160c6c7/FEB+3+LOBBY+SCREENS.png Portfolio - Orlando Family Stage Centennial - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/66be656ea8312e70493081ce/1772319238593-K4GBYMD7CMRMIJLZKNWT/ZZZ_2607.jpg Portfolio - Orlando Family Stage Centennial https://images.squarespace-cdn.com/content/v1/66be656ea8312e70493081ce/1772319208775-X1VPG9A0CFIVNU290GKK/TOS-L-orlando-family-stage-gift-2.webp Portfolio - Orlando Family Stage Centennial https://images.squarespace-cdn.com/content/v1/66be656ea8312e70493081ce/1772319211508-3GPN32C0TI635YEVR5DO/618681930_18554174971051949_8813027637734434537_n.jpg Portfolio - Orlando Family Stage Centennial https://images.squarespace-cdn.com/content/v1/66be656ea8312e70493081ce/1772319209706-0BQRFV1GW1PKICY36BBC/610909940_1299000355596744_6759063315954072776_n.png Portfolio - Orlando Family Stage Centennial https://images.squarespace-cdn.com/content/v1/66be656ea8312e70493081ce/1772319208230-2UVMX41M05XJ7PPRH17E/540422347_1194146626082118_2072774058481592364_n.jpeg Portfolio - Orlando Family Stage Centennial https://images.squarespace-cdn.com/content/v1/66be656ea8312e70493081ce/1772319256156-B66651LLC9TM2WUHH1UZ/ZZZ_1534.jpg Portfolio - Orlando Family Stage Centennial https://images.squarespace-cdn.com/content/v1/66be656ea8312e70493081ce/1772319319428-K88ODR0L1IURVJHX25RX/ZZZ_2515.jpg Portfolio - Orlando Family Stage Centennial https://images.squarespace-cdn.com/content/v1/66be656ea8312e70493081ce/1772319319747-NNEGGOEFWHNHSQURL1O0/ZZZ_1534.jpg Portfolio - Orlando Family Stage Centennial https://alfson.studio/mywork/category/In-House+Arts+Marketing+and+Organizational+Leadership monthly 0.5 https://alfson.studio/mywork/category/Community+and+Economic+Development monthly 0.5 https://alfson.studio/home daily 1.0 2026-04-15 https://alfson.studio/services daily 0.75 2026-04-15 https://images.squarespace-cdn.com/content/v1/66be656ea8312e70493081ce/f0feecc2-2825-4861-b733-7ad1b0d7ffd8/IMG_8354.PNG https://images.squarespace-cdn.com/content/v1/66be656ea8312e70493081ce/8b3b7d8a-857a-4bb3-a2a4-eace87d43441/IMG_4406.png https://images.squarespace-cdn.com/content/v1/66be656ea8312e70493081ce/635d96b0-ff20-4c70-8eb0-7cd21c5b83e6/Screenshot+2025-09-13+at+1.47.51%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/66be656ea8312e70493081ce/2f2e23bc-7910-439b-a658-da8abf8640ae/frame-1+%281%29.png https://images.squarespace-cdn.com/content/v1/66be656ea8312e70493081ce/c3e6bad5-3cae-4fce-b9c5-d10ca36b59a7/photo.jpeg https://images.squarespace-cdn.com/content/v1/66be656ea8312e70493081ce/61e936e2-2c9e-484e-95f4-34d343179c1a/53694591695_bfef29449d_k.jpg https://alfson.studio/about daily 0.75 2026-01-29 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1615225337376-36JM1AX4C0NIC32WNXXU/Rectangle+26.jpg About https://images.squarespace-cdn.com/content/v1/66be656ea8312e70493081ce/326a8344-11e2-488f-b596-c0c119ad610e/IMG_7872+-+Edited.jpg About https://images.squarespace-cdn.com/content/v1/66be656ea8312e70493081ce/37684d02-049f-4c42-9daf-59ae994c2fa0/IMG_1642_Original+Large.jpg About https://images.squarespace-cdn.com/content/v1/66be656ea8312e70493081ce/06fc4d40-4824-4dd4-9173-cedf10dc36f9/NL9A3241+%281%29.jpg https://alfson.studio/contact daily 0.75 2026-01-29 https://images.squarespace-cdn.com/content/v1/66be656ea8312e70493081ce/9f200833-0198-4412-9d91-e52794ce24d9/NL9A3208.jpg https://alfson.studio/store daily 0.75 2024-11-17