Not everyone sees themselves in traditional holiday celebrations. As Executive Director of The Milk District, I transformed a volunteer committee's unconventional idea into Krampusfest, an alternative holiday festival designed around the neighborhood's creative culture and hospitality community. By finding an underserved audience and creating a celebration where they belonged, we attracted thousands of visitors and established a distinctive new tradition.

What does it take for a child to see themselves as a reader? I led the experience design, brand strategy, and partnerships behind the inaugural Florida Children's Book Festival, creating a new cultural destination that brought thousands of families together while balancing community impact with the goals of authors, publishers, and booksellers.

I led the brand repositioning of Central Florida Community Arts through a documentary video series created with Oxenfree Film & Motion. Across more than 20 shoot days, we moved beyond transactional marketing to tell a bigger story about the people, relationships, and sense of belonging that make an arts organization matter.