Let’s get to work.
At Alfson Studio, we believe in the power of story, intention, and connection. With over 15 years of experience, we partner with arts organizations, civic agencies, and cultural institutions to craft strategies that resonate and endure. Explore our core services.
Arts Marketing
Strong arts marketing begins with understanding the relationship between people and the work they experience. We design campaigns that help organizations build trust, deepen participation, and create lasting connections with audiences. Our approach blends strategic insight with creative execution, aligning messaging, platforms, and engagement tactics to amplify the impact of your mission.
We work with organizations to build clear patron journeys, create authentic messaging, and execute multi-channel campaigns that meet people where they are. Whether you’re launching a new season, expanding your reach, or reintroducing your organization to the community, we help you build strategies that resonate.
Patron Journey Mapping and Optimization
Lifecycle Marketing Strategies
Loyalty and Retention Programs
Cross-Promotion and Upsell Campaigns
Donor Prospect Cultivation
Data-Driven Insights for Patron Engagement
Personalized Communication and Stewardship
Patron-Centric Brand Messaging
Content Strategy and Creation
Social Media Marketing
Search Engine Optimization (SEO)
Email Marketing Campaigns
Paid Advertising Strategy (PPC, Social Ads)
Automation and CRM Integration
Public Relations and Media Outreach
Event Marketing and Promotions
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You’re a Lucky Duck!
At Orlando Family Stage, I led a promotion distribuiting 3,000 branded ducks across parks, libraries, and independent businesses, sparking a citywide treasure hunt that drove social media engagement.
Using a giveaway platform that encouraged sharing with friends for extra entries, the campaign magnified reach far beyond the initial drop. The result: more than 2,500 new followers across platforms, front-page coverage in the Orlando Sentinel, and a surge of summer ticket sales fueled by prize giveaways and community partner gift cards.
Creative Placemaking
Places tell stories. When those stories are intentional and shared, they build identity, spark connection, and shape how people experience the world around them. alfson.studio collaborates with cities, neighborhoods, and cultural partners to design projects that bring spaces to life through artistic practice and community engagement.
Our approach blends placemaking—creating new opportunities for connection—with placekeeping—mapping and amplifying the assets, histories, and cultural expressions that already make a place unique. Through this dual lens, we work with communities to elevate what matters most, ensuring that growth reflects and strengthens local character.
Placemaking Strategy
Community Engagement and Stakeholder Collaboration
Cultural and Historical Research
Site Analysis and Concept Development
Wayfinding and Signage
Pop-Up Installations and Temporary Spaces
Event Programming and Activation
Tactical Urbanism Initiatives
Branding and Identity for Public Spaces
Grants and Funding Strategy
Artist and Vendor Partnerships
Social Media and Digital Engagement
Equity and Inclusivity in Design
Long-Term Maintenance and Sustainability Planning
Metrics and Evaluation of Placemaking Impact
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Equity-Focused Holiday Banners
In The Milk District, I reimagined a simple holiday banner project as an act of creative placemaking and community development. I invited Anna Cruz to serve as creative director, ensuring that the work was led by women artists of color whose voices and perspectives shaped the entire project.
Beyond the designs themselves, the process became a professional development opportunity: artists built networks and gained visibility through public work in the heart of Orlando. The finished banners both served to brighten streetscapes and amplify local stories, celebrating diversity, and demonstrated how intentional collaboration can turn everyday infrastructure into cultural landmarks.
Community Engagement
Engagement is strongest when people see themselves reflected in the story. alfson.studio designs frameworks that invite communities into meaningful conversations, collaborative processes, and creative experiences. By grounding engagement in listening, relationship-building, and artistic practice, we help organizations and civic partners create processes where participation feels real, relevant, and shared.
Our work supports organizations at every stage — from visioning to implementation — ensuring that cultural initiatives are rooted in the lived experiences of the people they’re meant to serve. Engagement is not an afterthought. It’s the foundation that makes civic work sustainable and relevant.
Community Art Projects
Mural Creation Workshops
Pop-Up Art Exhibits
Public Performances and Events
Arts and Crafts Workshops
Storytelling Sessions
Cultural Festivals and Celebrations
Youth Art Programs
Interactive Art Installations
Collaborative Mural Painting
Neighborhood Art Walks
Local Artist Showcases
Art in Public Spaces Initiatives
Community Chalk Art Events
Public Poetry Readings
Open Mic Nights
Creative Writing Workshops
Personal Storytelling Circles
Community Quilt Projects
Street Art Demonstrations
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Use your Voice.
We created an interactive public art installation that invited people to step onto a platform and speak into a giant megaphone, capturing community voices in their own words, and empowering everyday people to be heard.
Every response was recorded, building a living archive of expression, while behind the scenes we analyzed the output to track sentiment and themes. The activation combined playful design with meaningful insight, sparking conversations about belonging and giving audiences a chance to be heard in both creative and measurable ways.
Bespoke Services
Every organization has unique goals, timelines, and audiences. alfson.studio offers tailored consulting services that meet specific needs — from strategic planning to campaign design to operational support. Our bespoke work draws on experience in arts leadership, civic engagement, and nonprofit strategy, providing clear pathways from concept to implementation.
Whether you need to build a campaign from the ground up, strengthen existing strategies, or align your work with community impact goals, we create customized solutions that reflect your mission and ambition.
Advocacy and Policy Development
Cultural Tourism and Economic Impact Strategy
Grant Research
Proposal Writing
Grant Compliance and Reporting Management
Impact Reporting and Storytelling
Resource Mapping and Asset Identification
Cross-Sector Collaboration Strategies
Revenue Diversification Strategies
Donor Relations and Stewardship Program Design
Campaign Planning and Execution
Fundraising Appeal Writing
Partnership Building and Collaboration
We build strategies shaped by people and the places they care about. Every project begins with listening and grows through collaboration.
