The Milk District did not need to be reinvented. Its eclectic businesses, artists, and creative communities had already established a culture of subcultures worth celebrating. As Executive Director, I championed a placekeeping approach to economic development, connecting people, resources, and opportunities to amplify what was already there while giving the community a stronger voice in its future.

I led the brand repositioning of Central Florida Community Arts through a documentary video series created with Oxenfree Film & Motion. Across more than 20 shoot days, we moved beyond transactional marketing to tell a bigger story about the people, relationships, and sense of belonging that make an arts organization matter.

A century of storytelling became a platform for the future. As Senior Director of Marketing at Orlando Family Stage, I led the strategic positioning of its Centennial, connecting artistic programming, philanthropy, partnerships, and community engagement through a shared narrative that celebrated the organization's legacy while building momentum for its next hundred years.